Informed Visibility - How Your Mail Moves

• The basics of Informed Visibility – how it works
• The Intelligent Mail barcode
• Different types of scans
• How to interpret the data
• How to improve the value of your mail with Informed Visibility.
• Tracking outbound mail and inbound mail
• Using Informed Visibility to manage your omnichannel campaigns.

with Dave Lewis

Dave Lewis is the founder and president of SnailWorks.  SnailWorks helps commercial mailers take advantage of advanced USPS services with its intuitive, easy-to-use platform.

Dave has been in the mailing industry for more than 40 years.  He has held just about every position available, from six months as a letter carrier out of college, to managing and owning a variety of mailing businesses.  He is a nationally recognized expert on all things mail, particularly mail tracking and Informed Delivery.  He is a regular speaker at the National Postal Forum and has won multiple industry awards for his dedication to education for the industry he loves.

Dave lives in Frederick, MD, with his wife, cats, dogs, and guitars.