Business 4 Breakfast: Informed Visibility - How Your Mail Moves, with Dave Lewis
Informed Visibility – How Your Mail Moves
Mail tracking for letters and flats has been around for more than 25 years, starting with the PLANET Code in 1999 and evolving into today’s sophisticated version, Informed Visibility. Dave Lewis has been involved in mail tracking since its inception, first as a founder of TrackMyMail, which was sold to Pitney Bowes in 2008, to now being president of SnailWorks, a web-based provider of mail tracking and related services.
In this webinar we will look at the basics of Informed Visibility, and look at how mail moves, and how you can use Informed Visibility to make you mail better. Among other topics, we’ll be discussing:
- The basics of Informed Visibility – how it works
- The Intelligent Mail barcode
- Different types of scans
- How to interpret the data
- How to improve the value of your mail with Informed Visibility.
- Tracking outbound mail and inbound mail
- Using Informed Visibility to manage your omnichannel campaigns.
Dave is a sought after speaker in the mailing industry, having spoken at many NPFs and countless PCC events.
Event Information
| Event Date | 01-14-2026 9:30 am |
| Capacity | 500 |
| Individual Price | Free Registration |
| Location | ONLINE |
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Join and/or Sponsor the South Suburban Postal Customer Council
The South Suburban Postal Customer Council (SSPCC) works hard to provide direct mail professionals and their companies with the postal knowledge, expert advise, networking opportunities and best practices that will help their businesses succeed.
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Join today! Individual membership in The South Suburban Postal Customer Council is free. As a member you will recieve email notifications of postal news and our events. In addition you will recieve various mailings on upcoming events and important postal news that effects our area.
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The SSPCC does not receive funding from the USPS. Our only source of revenue is from the events we organize and our generous sponsors. When the pandemic hit and we were limited to online learning these sponsor ships helped keep us solvent, and even allowed us to purchase equipment so that we could hybrid meetings once things opened up again. In order to continue providing the highest level of service possible to our industry, we are always looking for corporate sponsors to help us fund our programs.
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2025 Sponsors
Priority Express - $500+ Jetson Mailers, ALG Worldwide Logistics, American Litho, National Lift Truck, Diamond Envelope, Sepire, Sappi, Darwill
Priority - $300 - $499 Open
First Class - $150 -$300 Associated, WRS Consulting
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