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It Just Got Easier and Less Expensive to Send Bulk Mail! PDF Print E-mail
Written by JOHNNY MORRIS   
Wednesday, 24 August 2011 20:11

Are you a business of any kind trying to get the attention of the local market? If so, the United States Postal Service just made it easier for you to do this.

Effective March 2011, the USPS rolled out a brand new business mail program called Every Door Direct Mail (EDDM). Highlights of this program include a very low postage rate of 14.2 cents apiece plus the ability to send Marketing mail without the traditional mailing permit. In addition, we’ve created a new user-friendly website that allows you to identify your target neighborhoods, calculate the exact postage needed to reach those areas, and print all of the required bulk mail paperwork. The bottom line is that if you’re marketing on a shoestring budget then this new program may be a very attractive option for you. If your best prospects are located near your business or in particular local neighborhoods, then Every Door Direct Mail may be the perfect marketing vehicle for you. The Postal Service has provided a double-incentive for the EDDM program; we’re offering very low postage while removing many of the barriers to entry associated with traditional direct mail.

Last Updated on Wednesday, 24 August 2011 20:34
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USPS MAIL SERVICE PROVIDER PROGRAM PDF Print E-mail
Written by Jan Merchantz   
Monday, 13 July 2009 07:04

Starting a new business and need help with mail preparation and address lists? Looking for equipment or supplies? Want to expand your efforts nationally? USPS customers seeking mail-related services can now turn to the national Postal Customer Council (PCC) Web site at www.usps.com/pcc to search for a list of PCC Mail Service Providers (MSP's) to help them grow their business and enhance their use of mail.

The new PCC MSP program offers access ti members of a PCC network of over 200 PCCs nationwide. Initially, the MSP program offers six categories of service providers: mail preparation, mailing lists, mail printing, mailing support, mailing supplies and mailing equipment. PCC members can enroll in the program as either local or national providers. For additional information call (708) 563-7701.

Last Updated on Thursday, 16 July 2009 09:50
 
Postal Service Moves to Improve Address Quality PDF Print E-mail
Written by JOHNNY MORRIS   
Wednesday, 16 April 2008 18:00

 

Postal Service Moves to Improve Address Quality for Mailing Industry

New Data File to Identify “Vacant” Addresses

Every accurate address enables the U.S. Postal Service to provide more efficient mail processing and helps mailers avoid wasted expense. In 2004, more than 9.7 billion pieces of mail were sent to undeliverable addresses of which over 600 million pieces were sent to “vacant” addresses—a house, apartment, office, or building not occupied for at least 90 days. To reduce that unwanted mail, the Postal Service has developed a new data table that is used with address matching software which helps mailers determine when they may be sending to vacant addresses.

The new “no-stat” and “vacant” tables are available through Coding Accuracy Support System address matching software (CASS Certified™) as part of the Delivery Point Validation (DPV™) product. The tables are simple to use and can help mailers save on production and postage costs by reducing undeliverable-as-addressed (UAA) mail. If an address is flagged as vacant, the recommended course of action is to remove that address from the mailing until it becomes occupied again.

By utilizing CASS Certified™ software, mailers can standardize addresses and obtain the correct ZIP + 4® assignments and associated delivery point codes (DPC). CASS Certified™ software using DPV™ logic can determine if the ZIP + 4® coded address is recognized as a valid delivery within the USPS delivery network, further strengthening the quality and deliverability of address lists. Additionally, CASS Certified™ software is necessary for mailers claiming presorted, carrier route, and automation rates. The use of this software is the first step in effectively managing overall mailing costs and obtaining eligibility for postage incentives.

To learn more, mailers can contact their DPV™ product vendor to learn whether these new tables are incorporated in their products. If mailers are using a service bureau to process address lists, ask that provider to use these tables during processing. The release of the “no-stat” and “vacant” tables is another example of the Postal Service’s ongoing commitment to address quality and helping the mailing industry make effective and efficient use of the mail.

Last Updated on Thursday, 17 April 2008 05:41
 


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