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2012 Mobile Barcode Promotion |
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Written by Debbie D'Alessandro
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Monday, 20 February 2012 08:18 |
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 For the second year, the USPS is proposing a Mobile Barcode Promotion.
Pending approval by the PRC, the 2012 Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail®, Non-profit, and First-Class Mail® letters, flats, and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. Co-Pal and Co-Mail pieces can participate in the program, but not Periodicals.
To take advanatage of this promotion, you will need to register on the Business Customer Gateway starting May 1st. The program will run July 1 through August 31st. In order to participate the barcode must take you to a mobile optimized web site, either a personalized URL, or a mobile commerce site. Options include the QR BC, MS tag, snap tag, or digital watermark. You will have to use eDoc or postal wizard, and use an Intelligent Mail Bar Code.
More details can be found here in the proposed promotion fact sheet. |
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Last Updated on Sunday, 18 March 2012 19:42 |
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It Just Got Easier and Less Expensive to Send Bulk Mail! |
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Written by JOHNNY MORRIS
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Wednesday, 24 August 2011 20:11 |
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Are you a business of any kind trying to get the attention of the local market? If so, the United States Postal Service just made it easier for you to do this.
Effective March 2011, the USPS rolled out a brand new business mail program called Every Door Direct Mail (EDDM). Highlights of this program include a very low postage rate of 14.2 cents apiece plus the ability to send Marketing mail without the traditional mailing permit. In addition, we’ve created a new user-friendly website that allows you to identify your target neighborhoods, calculate the exact postage needed to reach those areas, and print all of the required bulk mail paperwork. The bottom line is that if you’re marketing on a shoestring budget then this new program may be a very attractive option for you. If your best prospects are located near your business or in particular local neighborhoods, then Every Door Direct Mail may be the perfect marketing vehicle for you. The Postal Service has provided a double-incentive for the EDDM program; we’re offering very low postage while removing many of the barriers to entry associated with traditional direct mail.
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Last Updated on Wednesday, 24 August 2011 20:34 |
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In collaberation with the mailing industry, the Postal Service engaged in a mailpiece design study to revise Folded Self-Mailer (FSM) standards for automkation letter-size formats. As a result of these learnings, the revised mailing standards introduce more creative mailpiece design options that better match with mail processing capabilities. These revised FSM mailing standards were presented in a Federal Register Notice of proposed rules. 
