Business 4 Breakfast: Informed Visibility - How Your Mail Moves, with Dave Lewis

Informed Visibility – How Your Mail Moves

Mail tracking for letters and flats has been around for more than 25 years, starting with the PLANET Code in 1999 and evolving into today’s sophisticated version, Informed Visibility.  Dave Lewis has been involved in mail tracking since its inception, first as a founder of TrackMyMail, which was sold to Pitney Bowes in 2008, to now being president of SnailWorks, a web-based provider of mail tracking and related services. 

In this webinar we will look at the basics of Informed Visibility, and look at how mail moves, and how you can use Informed Visibility to make you mail better.  Among other topics, we’ll be discussing:

• The basics of Informed Visibility – how it works
• The Intelligent Mail barcode
• Different types of scans
• How to interpret the data
• How to improve the value of your mail with Informed Visibility.
• Tracking outbound mail and inbound mail
• Using Informed Visibility to manage your omnichannel campaigns.

Dave is a sought after speaker in the mailing industry, having spoken at many NPFs and countless PCC events.